5-Letter Welcome Sequence

A lead downloads your guide and forgets you exist. A week later they buy from a competitor — because no one stayed in their inbox while they were warm.

• ▸ 7+ touch points needed before purchase (Rule of 7/8/10/20)
• ▸ Email open rates fall below 15% without proper warmup
• ▸ 60-80% of leads never get a single follow-up email manually

Triggered ActiveCampaign sequence fires the moment a lead opts in: Email 1 (Thanks + delivery), Email 2 (Value/use case), Email 3 (Social proof), Email 4 (Strong CTA), Email 5 (Trust). Goal-hit logic stops the sequence the moment the lead converts.

1. 01
   Trigger tag

   Make.com tags the contact in ActiveCampaign with form_ebook_opt_in_submitted (or equivalent) on form submit.
2. 02
   Email 1 — Thanks

   Sent within 2 minutes. Delivers the lead magnet PDF, sets expectations for the next emails.
3. 03
   Email 2 — Value

   Sent +24h. One concrete use case or insight from the guide. Soft CTA to read or watch more.
4. 04
   Email 3 — Social proof

   Sent +48h. Customer story or case with measurable result. Builds credibility.
5. 05
   Email 4 — Strong CTA

   Sent +72h. Direct ask: book a call / start trial / claim discount. Time-bounded if relevant.
6. 06
   Email 5 — Trust

   Sent +120h. Founder note, FAQ, or guarantee — for leads who almost converted but hesitated.
7. 07
   Goal-hit auto-stop

   If lead books a call, makes a purchase, or hits any goal stage — Jump-To node removes them from the sequence and updates Pipedrive stage.

• ✓Open rate 35-50% on Email 1, 20-30% on Email 5
• ✓10-25% of recipients book a call or buy within the sequence
• ✓0 duplicate emails to leads who already converted
• ✓CRM stage stays accurate — no leads stuck in 'Nurture' after a deal

• Lead Capture → CRM
  Lead from form straight into CRM with tags and UTM. 0 missed leads.
• HQ/LQ Lead Routing

  Qualification via Typeform. Sales works only with quality leads.
• Facebook Conversion API
  Server-side event delivery. +10–15% ad efficiency.